Marketing and Branding

Whether you’re a business, a non-profit organization, or a government agency, everyone needs to understand and communicate effectively with their client groups. Marketing is essentially about understanding and satisfying client needs, and communicating how you do that. It involves things like product and service development, planning, pricing, promotion and distribution. Marketing also focuses on the best ways to develop and manage relationships with clients, partners, competitors, suppliers and other stakeholders. This aspect of marketing is often overlooked, but it should be an essential part of every organization’s strategy..
A good marketing plan is an operating manual that helps you reach your clients with a persuasive message. The best strategies encourage your clients to identify with you, build commitment and make it easy to remain loyal. In a global economy, everyone has more competition than ever before, whether it’s for customers, clients, funding dollars or the hearts and minds of stakeholders. Effective marketing can make a big difference, separating you from the crowd and making your message stand out.

Clearlogic has worked with small businesses, volunteer groups and non-profit organizations to develop strategies and messages that help them reach their goals. Get in touch with us to see how we can help you.

Marketing and Branding Training

We also offer introductory and executive-level training in marketing and branding.

Branding isn’t just for businesses anymore. In an increasingly competitive funding environment, non-profit organizations face many of the same challenges as their for-profit counterparts. Activities such as brand development and stakeholder communications are essential for long-term sustainability. We can help you learn about and identify the success factors involved in brand development, and build legitimacy into your corporate reputation. This added credibility gives you a stronger foundation for your marketing strategy.

Why choose Clearlogic?

Objectivity

We provide an independent and honest perspective.

Quality

We don’t just give you opinions. Our recommendations are based on extensive research and in-depth analysis.

Credentials

We have exceptional credentials in management, public administration, education and project management. We’ve worked for (and in) government, non-profits and private sector firms across Canada; our experience helps us understand your unique needs.

TESTIMONIALS

“The Corporate Sustainability Plan Maggie developed was on point, professional and practical.”

“It was a pleasure working with you. Your leadership is evident in the progress our members have made in developing their capacity to manage our organization effectively.”

“We were in crisis mode, so Ron worked with our Board to develop a plan. Within 2 months things had stabilized, at 6 months we turned a profit, and today we’re flourishing.“

“The program funding we received from the proposal Andrea prepared changed the lives of our clients; we couldn’t have done it on our own.”

“Maggie’s a truly phenomenal presenter who can really keep an audience engaged. The group work was interesting, fun and creative.“